Add to Informant shows up in Evernote, or other apps and doesn't copy the rich text content or images
"Add to Informant" is an iOS 8 Action Extension that looks for two kinds of content: HTML or plain text. The extension advertises both types of data, but its up to the calling application to send the correct data to the extension.
For example Safari actively supports the HTML content feature to get us the title, content, and selection of the web page. The Apple Notes app provides us with the plain text of the note as well.
However because the extension is not tied to any one app, it can show in any application even if that application doesn't really support it. For example with Evernote, the extension will show up but Evernote will only provide the plain text of a note.
If applications are updated to support the standard iOS action extension interface, then our extension will work with them.